About Us


Established in 2007, Naksh is a brand based out of Mumbai with stores located in Mumbai and Pune. To make the brand even more accessible, Naksh also organizes multiple exhibitions all across the country to build a one on one relationship with our customers. Staying true to the brand’s origin, our collection includes some of Rajasthan’s handpicked prints and fabrics which are of key importance to the culture. These raw designs, colours and materials have been given a chic twist which makes them even more comfortable and easy to style.


With an aim to revolutionize the face of Indian fashion and with a shared love for Rajasthan’s sartorial crafts, Nisha Baid and Atul Baid endeavoured on this journey that we now know as ‘Naksh’.

As full time parents and entrepreneurs, they fondly recall the story behind coining the name for their brand which is a meld of their initials N and A followed by the initials of their dearest daughter Kaavya and son Shreyans.

Together, they took a plunge to transfigure this vision into reality and ensued to create ‘Naksh’.


Manufacturing and Retail:

Naksh functions on a unique concept of in-house designing, printing, manufacturing and sales which help us maintain superior quality that reaches you at affordable prices.

All our products are hand-picked and unique with highest quality. The designs are sophisticated, fresh and exciting and you can spot your one perfect pick for every occasion. The fusion of ethnic and modern is incomplete without an element of personal style and so we incorporate one such unique element in each of our designs.

We at Naksh believe in striking a balance between subtle and statement to keep you from falling prey to fast fashion trends. Our eco-conscious approach towards fashion has helped us make an effort to cut down on waste production. The leftover fabrics are used to create accessories such as sling bags, reusable shopping bags and DIY jewellery.


At Naksh, we believe in keeping up with the changing times without forgetting the roots which are our ‘Kaarigars’. A craft truly reflects only when the hardwork of a craftsman goes behind it. An ethnic aspect of our designs, a collaborative twist by fine designers, continued legacy of hand-block printing and an eye of expertise help us deliver the best to you.

Naksh welcomes you to a world of charming Jaipuri prints. The collection at Naksh is a vibrant amalgamation of modern Rajasthani colours and interesting cuts and styles. Our approach towards fashion is to cater to women from all walks of life and thus, you’ll find something for every taste.

We welcome you to explore the true beauty of our designs that lies in its sustainability when it comes to fashion. The range of products is designed to transcend the ever-evolving fashion trends. Rising above the transient and temporal, we present you with the classic and timeless.



Colours of Culture:

Jaipur’s unique sartorial heritage is known to all because of the age old art of hand-block printing and natural vegetable dyes that are skin friendly. Even though Indian fashion has evolved over the years, our apparel has stood the test of time.

We at ‘Naksh’ have preserved and revived our rich sartorial legacy through various means including ‘fusion looks’ that combine the best of both worlds. The traditional elements like Kurta, Dupattas, Shararas, Ghaghras, Palazzos have been an eminent part of every woman’s wardrobe, making them perennial fashion pieces.

Naksh is proud to present its own iteration of the traditional Kurta. We have a range of designs and patterns that include straight cut Kurtas, multi-paralleled Anarkalis, A-line Kurtas, High-low hem styles, short Kurtis and much more to choose from.

Start shopping and tick all the boxes in your wish list at one go. In case, any box remains unchecked, drop us a mail at contact@nakshjaipur.com to inquire about collaborations, custom designs and more.

Our Vision

Naksh aims to create a revolutionized fashion space for every taste and a platform that supports Rajasthan’s local artisans and designers.


History of Beginning

‘Naksh’ tells a tale of the revival of Jaipur’s rich sartorial legacy that includes hand-block printing, skin friendly vegetable dyes and the flair of local artisans.

What we really do?

Naksh functions on a unique concept of in-house designing, printing, manufacturing and sale which helps us bring forth a distinctive collection.

Enjoy 10% off on your first purchase with us. Apply coupon code WELCOM10.